I've been trusted to make creative work together with some of the world’s most iconic brands.

My work spans from social content to activations, TV, partnerships, and events. I'm a copywriter by trade, but creative first and foremost. That means I'm a wannabe strategist, art director and designer… And that my ideas are rarely scripts or long copy, despite some becoming that.

I believe that craft is everything, so I am forced to sweat the details. And as a result my work has been awarded at every major show. I'm currently serving as Creative Director across brand and experiential for BMW USA.

Brands I’ve worked with:

2018–Current
Goodby Silverstein & Partners, San Francisco.
Creative Director.
BMW, Frito Lay, Truly, Smithsonian Museum, Rold Gold, One Medical.

2017–2018
DDB, Auckland.
Senior Copywriter.
Trademe, BMW, McDonald’s, Harrison Grierson.

2015–2017
Colenso BBDO, Auckland.
Copywriter.
Whiskas, Mars, Frucor, Bank of New Zealand. 

2013–2015
Naked Communications, Melbourne.
Copywriter.
Melbourne Fire Brigade, Renault, 

2012–2013
TBWA, New Zealand.
Copywriter.

2011–2012
Special Group, New Zealand. 
Copywriter.