Smithsonian FUTURES Presents: Your Future Guide

As part of the Smithsonian Museum’s new FUTURES exhibition, we were asked to create an idea that uses the exhibition to turn an overwhelming global sense of helplessness into one of optimism.

To care for a future, one must first see themselves in it.

So, we combined a ton of bleeding edge technology with personality research and thousands of scripts, to create a tour of the FUTURES exhibition, guided by yourself from the year 2050.

And it worked: Of the 625,000 people who visited, 83% said they were able to imagine a better future, and 80% said they were inspired to take direct and concrete action to build the future they want to live in.