CATS LOCK

No one knows why cats sit on keyboards—it just happens. But we do know that when it does, your cat is about to ruin everything.

To show that Whiskas understands the relationship between cats and their owners, we created a utility that protects cat owners from catastrophes by letting them turn a button they never use into one that could save their life. (Or at least stop their work being deleted.)

We launched Cats Lock with a social film that was an instant hit. Within 24 hours, the film clocked over a million views on Facebook and YouTube, and was shared thousands of times. This film directed people to a dedicated campaign website, where they could download Cats Lock, and find out more about Whiskas' commitment to cats.

We also created Cats Lock key stickers which were available on Whiskas cat food sold in New Zealand. These stickers helped users remember their cats lock, and also kept Whiskas top of mind.

We followed up with outdoor and print ads that highlighted the disasters that Cats Lock could save them from.

BEST AWARDS – BRONZE PIN 2016 (Short Form Moving Image)

AdStars – FINALIST 2016 (Interactive)