Which flavor are you?

Truly has more flavors than any other hard seltzer brand, which makes them a lot like us: people who have many sides to ourselves. So we made a campaign that celebrates all the things that make us uniquely us.

The campaign launched as an open-armed gesture of acceptance to the world. It featured pop stars, athletes, artists and regular people, all showcasing their many different sides in their own unique ways.

We got together with Dua Lipa and director David LaChapelle to create an iconic launch film that features Dua Lipa as more than a pop-star. Because no one is just one flavor.