Triangles are everywhere… but the world is starting to see them as Doritos.
Doritos’ Triangle Tracker AR lens turns real triangles all over the country into very real bags of Doritos chips, and next level experiences.
We launched a nationwide triangle hunt with takeovers of the US’ most iconic triangular-shaped buildings, as well as integrations in Fortnite, and partnerships with the VMAs, GUESS, Xbox, and Vivid Seats.
Fans simply pointed the lens at any triangle (including the triangles on Doritos bags) and Snap's back end recognized the shape, turning it into Doritos. Snapchat then generated a code and which fans used on the Triangle Tracker website to claim their prize – aside from the epic merch and experiences, one lucky punter also took home $250,000.
