Recent favorites from the BMW stable 🔥

Healing takes time. The BMW iX’s self healing grille does it in minutes.
Open your mind’s eye as you experience a fun and proactive radio campaign that took years to finally air.

Credits:
Writer & ACD: Clemens Zlami
Producer: Daniel Chang
Sound design & Mix: Steve Rosen @ Sonic Union
Voice Talent: Chris Pine

The Boundless (BMW USA pitch video)

Every so often I like to lift the lid on a pitch and show what goes into winning a creative piece of business.

This video was one of about 17 I cut for the full-day meeting, and outlines our target audience (The Boundless) and strategic approach. Featuring a script and (AI) voiceover made my myself, and editorial finesse from the always excellent Lori Arden.

BMW x KITH FW2022 Collection Launch.

Working with animators, Cekai, we created a story that tells the story of BMW Electric, beginning with the famous 1602 which debuted in the Berlin Olympics, and ending with the one-of-six only KITH Edition BMW i4.

The collection sold out in minutes, and the i4 was went for $347,000USD at auction.

Credits:
Co-Chairman and Co-Founder: Rich Silverstein
Executive Creative Directors: Matt Edwards, Wes Phelan
Associate Creative Directors: Kevin Leung, Clemens Zlami

BMW Certified – The Difference Is Obvious.

Just a dad doing his best to pull off a successful counterfeit.

Credits:
Co-Chairman and Co-Founder: Rich Silverstein
Executive Creative Directors: Matt Edwards, Wes Phelan
Associate Creative Directors: Kevin Leung, Clemens Zlami
Creative team: Zak Delange & Andrew Congleton

BMW Road Home Sales Event.

In 2022 we took a step back from the world of holiday ads, creating a homecoming story that takes what we know of the holidays (and holiday car commercials) and adds a signature wink.

Credits:
Co-Chairman and Co-Founder: Rich Silverstein
Executive Creative Directors: Matt Edwards, Wes Phelan
Associate Creative Directors: Kevin Leung, Clemens Zlami
Art Director: Guille Aliaga
Copywriter: Belen Russomanno

BMW. Proudly made in America?

Apparently tons of the BMWs you see driving around are made right here in the US. But how do you tell the whole country that? Well, you take a field trip to the factory, and you ask the people who make the cars to read you the script.

Spoiler alert: das Drehbuch ist auf Deutsch.