Like lemons, with a C in front 🍋

Hi! I’m a kiwi creative who’s worked alongside some of the world’s most talented and awarded people at the best creative agencies for over a decade.

Now, I’m doing my best impression of those people.

I’ve helped launch new brands, created enduring brand platforms, won new business, grown existing business, led accounts and teams of creatives, and made award-winning ideas for next to nothing.

For the last few years I’ve helped lead the BMW USA account as Associate Creative Director, at GS&P—retaining the account and adding MINI to the roster in a 9-month long pitch, and followed up with a Super Bowl commercial ranked #1 by The New York Times, Esquire, iSpot and so many others.

I’m a self-diagnosed side hustler, creating feel good – and for good – projects in my spare time (board game enthusiasts, hit me up!) and I’ve helped teach the next generation of creatives at New Zealand’s AWARD and AUT portfolio schools, as well as GS&P Academy.

Ex. DDB / BBDO / TBWA

Let’s chat!